Privacy policy

At Briflex, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase.

What Data Do We Collect?

We collect only the information necessary to process your orders and improve your shopping experience. This includes:

Information You Provide:

  • Contact Details: Name, billing/shipping address, email address, and phone number.
  • Payment Information: We do not store your payment details. All payments are processed securely by our trusted third-party payment processors (e.g., Shopify Payments, PayPal, Stripe).

Information Collected Automatically:

  • Device & Usage Data: IP address, browser type, pages visited, time spent on site, and referral source. This helps us understand how customers use our site.

How Do We Use Your Data?

We use your personal information for the following legitimate business purposes:

  • To Process Your Orders: To fulfill and ship your purchases, process payments, and send order confirmations.
  • To Communicate With You: To respond to your customer service requests, send updates about your order, and notify you of policy changes.
  • To Improve Our Website: To analyze browsing behavior and optimize our site layout, product offerings, and customer experience.
  • To Comply With Legal Obligations: To meet regulatory requirements and prevent fraud.

What Are Your Rights?

Under UK data protection law, you have the following rights regarding your personal data:

  • The Right to Access: You can request a copy of the personal data we hold about you.
  • The Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
  • The Right to Erasure: You can request that we delete your personal data, subject to certain legal exceptions.
  • The Right to Withdraw Consent: Where we rely on your consent to process data, you can withdraw it at any time.
  • The Right to Complain: You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been mishandled.

To exercise any of these rights, please contact us at [Insert Email Address Here] .

Cookies and Tracking

We use cookies to enhance your browsing experience. Cookies are small text files placed on your device to help us:

  • Essential Cookies: Keep your shopping cart saved and ensure the website functions properly.
  • Performance Cookies: Analyze how visitors use our site so we can measure and improve performance.
  • Functional Cookies: Remember your preferences for future visits.

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

Do We Share Your Data?

We value your trust and do not sell, rent, or trade your personal information to third parties.

We only share your data with trusted partners who help us operate our business and fulfill your orders, including:

  • E-commerce Platform: Shopify (our hosting and store platform)
  • Payment Processors: To securely handle transactions
  • Shipping Carriers: To deliver your orders (e.g., Royal Mail, FedEx, DHL)
  • Analytics Providers: To help us understand website traffic (e.g., Google Analytics)

These providers are contractually obligated to protect your data and use it only for the specific services they provide to us.

How Do We Protect Your Data?

We implement robust security measures to keep your information safe, including:

  • Encryption: Secure Socket Layer (SSL) technology to encrypt data during transmission.
  • Access Controls: Restricted access to personal data to only those employees who need it to perform their jobs.
  • Secure Servers: All data is stored on secure, protected servers.

Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically.

Last Updated: 02/03/2026

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: contact@briflex.shop